2. Social Networking
3. Online PR
4. Game Advertising
1. Video Production
Recently, a market survey revealed that around 80% of senior marketing executives include video content in their marketing campaigns. No wonder that video production is in huge demand. Customer testimonials, web commercials, event videos, and marketing videos – this valuable digital media tool provides vast opportunities for creating brand awareness and educating their customers about their products.
Besides these benefits, video production also goes easy on the eyes and serves as an excellent way of call-to-action. With corporate videos, marketing is not only easy and fun, but is also effective when it comes to sharing, especially on social media.
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2. Web Development
As a digital media tool, Web Development provides innumerable benefits to the corporate sector. Ever since the commercialization of the web has taken place, web development has been an ever growing industry. It is less expensive, easily accessible (even on cell phones which means your customers are available to you when on the go), and of course, is easy on advertising.
The content of a website speaks for its company. Even a simple static page with text can work wonders given it is designed and developed in the right way. However, the biggest challenge that this industry has thrown is the selection of a good website development firm as over the years, web development has become a lucrative earning medium for almost every tech-savvy guy.
3. Online Marketing
At last, but not the least, comes the fourth horseman of digital media – online marketing. According to Techopedia, “Online marketing is a set of powerful tools and methodologies used for promoting products and services through Internet. It includes a wide variety of marketing elements than traditional business due to the extra channels and marketing mechanisms available on the Internet.”
While this definition of Techopedia offers the most apt description of online marketing, it certainly does not enlist the many benefits it has to offer which are:
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4. Cost effective marketing
Better visibility in search engines because of techniques like Search Engine Optimization
Seamless marketing owing to efficient techniques like content marketing and display advertising
While digital media can yield successful results for companies, it is crucial for companies to team with right partners. Producing useful content with digital media requires diverse skills – technical, analytical as well as artistic – and a balanced coordination of these skills.
If you have long been searching for the correct partners, then Yantram is your last stop. With a team of skilled personnel, Yantram caters numerable marketing solutions to its customers via digital media tools that give them competitive advantage over traditional advertising.
Article source: http://www.yantramstudio.com/blog/digital-media/digital-media-and-its-four-efficient-tools-by-yantram-digital-media-agency/